INSPIRATION // What do these two utterly audacious greenwashing campaigns from Boohoo Group (which owns both brands) have in common?

Besides the blatant hypocrisy of dressing up yet another new fashion collection as a ‘sustainability initiative’ (see below), they both work to shift the blame onto the consumer.

It’s really been warming our cockles this week to see how badly received both campaigns have been. People are having none of it and it’s giving us life!

Change is coming, and not from fast fashion companies, but from community level up – people like you who are shopping less (see below), wearing, repairing, swapping and sharing, and calling out brands on their BS. Let’s all keep it up, it’s working!