WRAP’s Citizen Survey of consumer attitudes towards clothing during lockdown found that half of us actively avoid generating textile waste, and this has rapidly increased over the past two years.
According to the survey, published in May this year, one in five (20%) UK citizens said the Covid-19 lockdown made them think differently about clothing – either in terms of purchase and/or disposal.
The age group most likely to be re-evaluating their relationship to clothing was 18-24s (29%) vs 17% of those aged 55+.
The top three reflections/changes in mindset are:
1. realising they had too many clothes/didn’t need as many (cited by 29%)
2. wanting to donate/donate more to charity (18%)
3. wanting to buy in a more sustainable/environmentally-friendly way (15%)
You can read the full report here.