WRAP’s Citizen Survey of consumer attitudes towards clothing during lockdown found that half of us actively avoid generating textile waste, and this has rapidly increased over the past two years.
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According to the survey, published in May this year, one in five (20%) UK citizens said the Covid-19 lockdown made them think differently about clothing – either in terms of purchase and/or disposal.
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The age group most likely to be re-evaluating their relationship to clothing was 18-24s (29%) vs 17% of those aged 55+.
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The top three reflections/changes in mindset are:
1. realising they had too many clothes/didn’t need as many (cited by 29%)
2. wanting to donate/donate more to charity (18%)
3. wanting to buy in a more sustainable/environmentally-friendly way (15%)
You can read the full report here.
